By Jacquie Pirnie - November 30, 2013
Tags: Enterprise Apps, infographic, Marketing, small business apps
It’s going to be a while before the results roll in on this year’s shopping debacle that is Black Friday, but if the infographic is to be believed, businesses across the board are going to see huge sales growth. It’s easy to look at the graphic and think, “Awesome! This week should be a record profit for my company,” but that isn’t always the case.
I’ll go into the logistics further after you’ve scrolled through the graphic.
First of all, you probably noticed the overall pattern of increase spending across the board. Yes, participating in the Thanksgiving weekend bonanza should see increased sales for your company, but you have to do it right. You have to provide sales people want on items you can afford to drop the price on while still turning a profit and (here’s the kicker) you have to do so effectively year after year!
Getting known for your Thanksgiving weekend sales is just as important as having them. The best way to gain customers is through word-of-mouth, which will increase each and every year and net you a slice of the rolling sales pie that is Thanksgiving weekend.
Secondly, I want to point out a couple statistics that can get lost in the overall scheme of things: the total percentage of weekend spending that was online, 41%, and the sales increase comparison between brick-and-mortar stores and online sales, respectively 3% and 15%. This tradition may have started in the stores with Black Friday, but it’s slowly shifting its focus to online sales. Cyber Monday is almost a bigger deal than Black Friday. If you have an online store, you’d do well to make sure it’s offering the best sales of the season.
What’s with the focus online?
It’s simple really.
- People don’t like having to wait in line.
- People like shopping from the comfort of their own home.
- People working can still shop for their favorite items remotely.
- The internet has taken over in the sales department significantly.
So start taking steps to make your Thanksgiving weekend a success and you’ll start seeing regular increased sales like everyone else.
Come back tomorrow for our Cyber Monday shopping/selling tips!